Source: Cycle World
Royal Enfield Introduces The Legendary Bullet 350 (Royal Enfield/)Royal Enfield Press Release:Royal Enfield announced today an exclusive addition to its North American product line – the 2024 Bullet 350. The only motorcycle in continuous production for over 92 years, a very limited run of just 100 units will be available for preorder exclusively in Canada beginning January 31, 2024 at 1:00pm ET, giving Royal Enfield motorcycle enthusiasts the chance to own their own piece of motorcycle history.A Royal Enfield icon since 1932, the Bullet 350 has long been a cornerstone of Royal Enfield’s 123-year history as one of the company’s earliest and most popular bikes. While it will retain all the nostalgic design elements of the original Bullet, including the iconic thump of the 349cc engine, numerous upgrades have been made to optimize performance and improve rider experience to make it ideal for all riders who crave the legacy, from the daily commuter to the road trip adventurer.“The Bullet 350 is the longest-running motorcycle model in continuous production anywhere in the world, so it was important to us to ensure this renowned motorcycle makes the transition into yet another century of impassioned riders,” says Yadvinder Singh Guleria, Chief Commercial Officer for Royal Enfield. “By pairing all of the style and nostalgia of the original Bullet with updated performance elements, from city rides to scenic journeys, the 2024 Bullet goes the distance.”The 2024 Bullet is powered by the same 349cc fuel-injected, air/oil-cooled, single-cylinder engine platform found in the newest versions of Royal Enfield’s Meteor, Classic and Hunter models. With low-end grunt and smooth power delivery, the engine is capable of taking riders on soul-stirring journeys without losing any of the personality Royal Enfield loyalists have come to love. A primary balancer shaft cuts down on vibrations, while an optimized 5-speed gearbox ensures gear shifting is smooth and crisp.“The Bullet is a motorcycle that has resonated with the general public for decades, so our goal was to create a bike that retained all of the character of the original Bullet while still meeting the needs of today’s riders and enthusiasts,” said Royal Enfield Chief of Design, Mark Wells.Released in two distinct variants to appeal to a variety of riders, and especially those with an affinity for the brand, the Bullet 350 will also be available in three stylish colorways. The Bullet Standard – available in Standard Black or Standard Maroon – is finished with hand-pinstriped tanks embellished with chrome and gold badges, and will retail at CA$5,899. The second variant, the Bullet Black Gold, is embellished with copper pinstriping and blacked-out engine and components, and will retail at CA$6,199. Both variants come equipped with dual-channel ABS and rear disc brakes.The 2024 Royal Enfield Bullet 350 will be displayed at the Toronto Motorcycle Show, Booth #1137 from February 16-18, 2024. Also in attendance will be Gordan May, Royal Enfield’s resident brand historian, who will be presenting on the history of the Royal Enfield Bullet. May will also be available for media interviews upon request.The limited run of the 2024 Bullet 350 will be available to the Canadian market for online pre-order starting January 31, 2024 at 1:00pm ET. Learn more about the 2024 Royal Enfield Bullet 350 and pre-order at royalenfield.com/ca/en/bullet-350.
Full Text:
Royal Enfield Introduces The Legendary Bullet 350 (Royal Enfield/)
Royal Enfield Press Release:
Royal Enfield announced today an exclusive addition to its North American product line – the 2024 Bullet 350. The only motorcycle in continuous production for over 92 years, a very limited run of just 100 units will be available for preorder exclusively in Canada beginning January 31, 2024 at 1:00pm ET, giving Royal Enfield motorcycle enthusiasts the chance to own their own piece of motorcycle history.
A Royal Enfield icon since 1932, the Bullet 350 has long been a cornerstone of Royal Enfield’s 123-year history as one of the company’s earliest and most popular bikes. While it will retain all the nostalgic design elements of the original Bullet, including the iconic thump of the 349cc engine, numerous upgrades have been made to optimize performance and improve rider experience to make it ideal for all riders who crave the legacy, from the daily commuter to the road trip adventurer.
“The Bullet 350 is the longest-running motorcycle model in continuous production anywhere in the world, so it was important to us to ensure this renowned motorcycle makes the transition into yet another century of impassioned riders,” says Yadvinder Singh Guleria, Chief Commercial Officer for Royal Enfield. “By pairing all of the style and nostalgia of the original Bullet with updated performance elements, from city rides to scenic journeys, the 2024 Bullet goes the distance.”
The 2024 Bullet is powered by the same 349cc fuel-injected, air/oil-cooled, single-cylinder engine platform found in the newest versions of Royal Enfield’s Meteor, Classic and Hunter models. With low-end grunt and smooth power delivery, the engine is capable of taking riders on soul-stirring journeys without losing any of the personality Royal Enfield loyalists have come to love. A primary balancer shaft cuts down on vibrations, while an optimized 5-speed gearbox ensures gear shifting is smooth and crisp.
“The Bullet is a motorcycle that has resonated with the general public for decades, so our goal was to create a bike that retained all of the character of the original Bullet while still meeting the needs of today’s riders and enthusiasts,” said Royal Enfield Chief of Design, Mark Wells.
Released in two distinct variants to appeal to a variety of riders, and especially those with an affinity for the brand, the Bullet 350 will also be available in three stylish colorways. The Bullet Standard – available in Standard Black or Standard Maroon – is finished with hand-pinstriped tanks embellished with chrome and gold badges, and will retail at CA$5,899. The second variant, the Bullet Black Gold, is embellished with copper pinstriping and blacked-out engine and components, and will retail at CA$6,199. Both variants come equipped with dual-channel ABS and rear disc brakes.
The 2024 Royal Enfield Bullet 350 will be displayed at the Toronto Motorcycle Show, Booth #1137 from February 16-18, 2024. Also in attendance will be Gordan May, Royal Enfield’s resident brand historian, who will be presenting on the history of the Royal Enfield Bullet. May will also be available for media interviews upon request.
The limited run of the 2024 Bullet 350 will be available to the Canadian market for online pre-order starting January 31, 2024 at 1:00pm ET. Learn more about the 2024 Royal Enfield Bullet 350 and pre-order at royalenfield.com/ca/en/bullet-350.
