Source: Cycle World
Kawasaki & Great Clips Want to Give Fans Free Mullet Haircuts Ahead of Super Bowl (Kawasaki/)Kawasaki Press Release:Hot off the release of Kawasaki’s first-ever, mullet-fueled Super Bowl spot for the all-new RIDGE® side x side, Kawasaki Motors Corp., U.S.A. and Great Clips, the world’s largest salon brand, are teaming up to offer FREE MULLETS to fans as they get ready for Super Bowl Sunday.Starting Tuesday, February 6th, the first 15,000 fans who visit www.greatclips.com/biggamegreatmullets can register to receive a coupon for a free “business in the front, party in the back” haircut at any participating Great Clips salon in the U.S. and Canada. Additional fans that register will receive a $2 off coupon that can be used for a future haircut at Great Clips.The collaboration and promotion was inspired by Kawasaki’s Super Bowl commercial, which features two adventure seekers who magically grow mullets upon entering the RIDGE, Kawasaki’s new side x side. As the ad progresses, bald eagles and bears sprout mullets. The spot culminates in the famously hair-free pro wrestling legend (and real-life Kawasaki enthusiast) Steve Austin suddenly sporting a mullet as the RIDGE passes him by. Goodby Silverstein & Partners created the Super Bowl spot.“We’re always looking for unique ways to connect with our fans and tap into culturally relevant moments in an authentic way,” said Lisa Hake, VP of Marketing and Communications at Great Clips, Inc. “Great Clips celebrates all of the different hairstyles that help instill confidence in our customers to achieve their own greatness. Given the mullet’s continued popularity, we thought a collaboration with Kawasaki would be a fun way for fans to get ready for business and a party on the biggest gameday of the year.”“Great Clips and Kawasaki share an appreciation for this iconic hairstyle,” said Bob O’Brien, Director of Marketing, Kawasaki Motors Corp., U.S.A. “We are thrilled to partner with Great Clips to spread the mullet love and celebrate the launch of the all-new Kawasaki RIDGE during the Big Game.”The promotion launches February 6th, and while the brands hope fans will take advantage of this offer in time to sport their mullet for the Big Game, coupons can be redeemed through February 23, 2024.
Full Text:
Kawasaki & Great Clips Want to Give Fans Free Mullet Haircuts Ahead of Super Bowl (Kawasaki/)
Kawasaki Press Release:
Hot off the release of Kawasaki’s first-ever, mullet-fueled Super Bowl spot for the all-new RIDGE® side x side, Kawasaki Motors Corp., U.S.A. and Great Clips, the world’s largest salon brand, are teaming up to offer FREE MULLETS to fans as they get ready for Super Bowl Sunday.
Starting Tuesday, February 6th, the first 15,000 fans who visit www.greatclips.com/biggamegreatmullets can register to receive a coupon for a free “business in the front, party in the back” haircut at any participating Great Clips salon in the U.S. and Canada. Additional fans that register will receive a $2 off coupon that can be used for a future haircut at Great Clips.
The collaboration and promotion was inspired by Kawasaki’s Super Bowl commercial, which features two adventure seekers who magically grow mullets upon entering the RIDGE, Kawasaki’s new side x side. As the ad progresses, bald eagles and bears sprout mullets. The spot culminates in the famously hair-free pro wrestling legend (and real-life Kawasaki enthusiast) Steve Austin suddenly sporting a mullet as the RIDGE passes him by. Goodby Silverstein & Partners created the Super Bowl spot.
“We’re always looking for unique ways to connect with our fans and tap into culturally relevant moments in an authentic way,” said Lisa Hake, VP of Marketing and Communications at Great Clips, Inc. “Great Clips celebrates all of the different hairstyles that help instill confidence in our customers to achieve their own greatness. Given the mullet’s continued popularity, we thought a collaboration with Kawasaki would be a fun way for fans to get ready for business and a party on the biggest gameday of the year.”
“Great Clips and Kawasaki share an appreciation for this iconic hairstyle,” said Bob O’Brien, Director of Marketing, Kawasaki Motors Corp., U.S.A. “We are thrilled to partner with Great Clips to spread the mullet love and celebrate the launch of the all-new Kawasaki RIDGE during the Big Game.”
The promotion launches February 6th, and while the brands hope fans will take advantage of this offer in time to sport their mullet for the Big Game, coupons can be redeemed through February 23, 2024.
