Source: American Rider –
The Sturgis Motorcycle Museum capped off its 2024 season with news about strong attendance and significant contributions to the economy of Sturgis and the Black Hills area.
The museum has served as a major draw, attracting nearly 20,000 visitors to the fascinating collection of history in downtown Sturgis. Motorcycles on display range from rare vintage models to award-winning custom bikes, and seven new bikes were added to the collection this year. The facility also contains the Sturgis Hall of Fame and the stories behind the inductees.
American Rider‘s Sturgis Museum Tour
“This year was a tremendous success for the Sturgis Motorcycle Museum,” said museum executive director Heidi Haro. “We welcomed thousands of guests from around the world, and not just motorcycle enthusiasts but also Black Hills visitors that are curious about the rich history and culture surrounding the Sturgis Rally.”
Heidi Haro Appointed Executive Director of Sturgis Motorcycle Museum
Haro also credits several special events held at the museum for increases in attendance. In August, renowned artist Scott Jacobs unveiled an oil painting titled “Rivals in the Dust,” featuring American Flat Track champions Scott Parker and Jared Mees.
Also this year was a special exhibit dubbed Michael Lichter Captures the Spirit of the Rally. Curated by Keith Ball, the exhibit showcased 10 iconic photographs by renowned photographer Michael Lichter. In September, the Museum partnered with the Good Guys’ Hall of Fame Road Tour, which brought a rolling showcase of custom cars to the museum’s parking area.
The Museum’s signature fundraising event is the annual Hall of Fame Induction Breakfast, which took place in August during the Sturgis Rally and sold out ahead of the event.
The diverse inductees in this year’s group included dragracer and engine maestro Pete Hill, bike builders Roger Goldammer and Ed Kerr, seat experts Christine LePera and Bob LePera Jr., and James Gregory, a Vietnam veteran who founded the Run For The Wall charity in 1989. South Dakota governor Kristi Noem attended the event and introduced David Uhl, the noted motorcycle artist who was another 2024 HOF inductee.
Additionally, the museum was actively supporting the inaugural AFT Sturgis TT Race, the first-ever motorcycle race on the streets of downtown Sturgis.
“We are thrilled with the positive impact the Sturgis Motorcycle Museum is having on the local community,” commented museum board chair Craig Bailey. “Looking ahead, we are committed to expanding our Hall of Fame, offering even more engaging exhibits, and celebrating the motorcycle culture in Sturgis and beyond.”
The Sturgis Motorcycle Museum and Hall of Fame was founded in 2001 and is open year-round as a top tourist destination in South Dakota. More information can be found at the Sturgis Motorcycle Museum website.
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